Your plastic business card is over and over again the first impression a possible client. Its design and message will finally decide whether it gets thrown in the garbage or filed for call later.
Reach in your wallet and pullout your plastic business card. Your Small Business Information show has arranged the test. Learn if your business card will get ahead of or be trashed.
Size:
Does it conform to the traditional size of plastic cards? Something greater will not fit in wallets will end in trash.
Paper Quality:
Is the PVC is high quality or is it weak with perforated edges?
Color Test:
Colorful plastic cards can add to your specialized image. Too much color can be pessimistic.
Message Design:
It should clearly inform people what you do and offer a significant benefit. No message adds puzzlement so your card ends up in the garbage.
Image Match:
It must match your business image. If you are a fashion designer, then the card must be creative. If your card is out of synch with your image, time to throw it.
Font Size:
Is your card crowded with information? White space on the card will make it easier to soak up your message. If you have many to say, put in it to the back of the business card. Is the print so small you have to narrow your eyes to see it? This one is in line for the garbage.
Contact Information:
Your clients or possible clients must have as lots of means as likely to contact you based on their first choice. Your card design must include: address, phone, fax, email, and website. Be short of of contact information puts your card in the garbage.
You only have one opportunity to make a great first impression. Confirm you invest in the best plastic business cards you can afford.
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