Loyalty Programs In Canada
The oldest loyalty program in Canada is almost certainly Canadian Tire money, in which the Canadian Tire Corporation gives out coupons which look like cash. The Air Miles reward program is Canada's major loyalty program - Air Miles can be making at more than 100 different sponsors and there are approximately a thousand different rewards to cash in for. The Bank of Montreal offers an Air Miles-sponsored program. Aeroplan is a faithfulness program that has been approximately for a while – 25 years. At first beginning as Air Canada’s frequent flier program, in 2002 it was closed. Today Aeroplan is owned by Groupe Aeroplan Inc., has over 70 partners, on behalf of more than 150 brands in the financial (CIBC’s AeroGold VISA), sell (miles can be earned at Sobeys) and travel sectors. 3
Another large Canadian loyalty program that has been approximately for an extended time is the HBC Rewards/Club Z program first started by Zellers. Loblaws present the President's Choice Financial program where users of the service obtain PC Points towards free groceries. Some retailers run their individual rewards programs, for example Shoppers Drug Mart's Shoppers Optimum Card and Staples Business Depot's Dividends Card. The rewards program is Canada's largest devotion program for booklovers, offering day by day discounts and particular coupons at Chapters, Indigo Books and Music, Coles, SmithBooks.
More or less every gas station in Canada offers some kind of program for example Esso Extra at the Esso gas stations, Petro Points at Petro-Canada, Save-On-More at some Chevron stations in BC, Canadian Tire cash at Canadian Tire gas stations, or a voucher that grants the customer 3.5 cents off per liter of fuel purchased at Sobeys Fast Fuel locations that can be used at a Sobeys banner store. Loblaw’s, Atlantic supermarket, and Real Canadian Superstore grant a 5 cent a liter coupon that can be used at their stores. Sunoco's CAA reward gift ends at the end of 2007, to be replaced with Sunoco's own presentation Points reward program.
A lot of hotel chains also offer some sort of loyalty program.
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