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Plastic Promotional Cards

If advertising with plastic cards is going to work, the evidence will be that the customer withholding and spending rate improves by a quantifiable amount. How can you formulate that take place? By communicating with your consumers. Let's look at a few examples of client communications with plastic promotional cards that actually worked.

A 25-uni Steak and Seafood company open a $10 birthday plastic card to 215,600 customers who filled out an anniversary club registration cards while eating. A database was formed from these registrations. They used the database to send anniversary card with gift card mailings which, over a year, price about $100,000. 41.1% of the plastic cards were redeemed, producing on the whole sales of $2.9 million dollars. Each anniversary supporter brought an average of 1.8 other guests for the party who paid full price.

Another restaurant issued paper recurrent Diner membership cards for their customers. When they had issued 25,500 paper cards, they determined to mail plastic cards to replace them. The cards in addition to mailing cost about $10,100. During the week previous to the cards went out, these card holders visited the restaurants 1,050 times. Throughout the 13 weeks after receiving their everlasting plastic cards, these same patrons visited a typical of 1,430 times per week – a boost of 33%. They spent $156,000 more than they were spend previous to the cards were mailed. What is most important is that there was no particular promotion linked with the plastic cards. There was no extra discount offer. The plastic cards were just a alternate for the paper cards.

Another restaurant chain wanted to boost frequency and reactivate members who seemed to be “traveling away.” They selected 4,100 frequent diner card members who had not get any points during the preceding three months. They sent them a correspondence offering and a $5 plastic gift card on dinner. The offer was fine for 35 days. The letter and plastic cards cost $3,615. The results were

• Typical member visits went from 25 per day previous to the promotion, to 42 per day throughout the promotion, and 29 per day in the 35-day period subsequent to the promotion was over.

• Standard visits for each card went from 1.18 before to 1.26 during and 1.22 after the promotion.

• Incremental sales were $17,200 during the advertising and $4,700 in the 35 days after the advertising was over.

So, by pay out $3,600, this restaurant chain reactivated 599 people who were or else lost as consumers. The increase was not only throughout the promotion period, but had a lasting effect, with 147 of the reactivated inhabitants visiting the restaurant after the advertising was over. Association building works and has long-lasting benefits.

This is not ultra-modern stuff, folks. It is just collecting customer names and using the information to create promotions with plastic cards.

Plasticcardshouse.com can offer you beautiful and cheap plastic promotional cards that will give you the whole thing needed to make your card one that your clients will maintain, remember and make the most of. High-quality designs, full range of additional features on cards and encoding for magnetic stripes at no additional cost.